New City outside of Riyadh, Saudi Arabia
AOA was responsible for the conceptual planning and previsualization of a future rest area leading to the development of Qiddiya - a bold, new Capital of Entertainment, Sports and the Arts in Saudi Arabia. Complete with restaurants, retail, food truck area, kids playground, and water features all under a green grass canopy, this conceptual development truly transforms the bareen dessert into an Oasis (the meaning of Wahat).
Based on the background story AOA created featuring a caravan of camels bringing seven gifts to an Oasis, the giant, low-poly, metal camels will be the leading figures directing drivers to Qiddiya from Riyadh. The camels will stand 30 ft tall in the flat landscape.
Masterplanning, Conceptual Direction, Previsualization, Rendered Flythrough Video
1,076,000 SQ FT
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